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You can find the following topics on this page:

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What is Target? 

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Target is a personalisation solution that allows marketers to create, test and deliver relevant messages, content and experiences based on real-time segmentation - anywhere in a page, app or email. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.

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• • Behavioural Targeting:  Behavioural targeting refers to all the visitor data that can be stored and used to segment your visitors and target different content to different people based on their visitor profile and behaviour.

• Rule or Performance Based Banner Management (Order / Display): Automatically order and display banners based on CTR, revenue or conversions or set pre-defined rules to deliver optimised and targeted content on your website or mobile site in real-time.

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Implementing Target 

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Please complete the required integration steps before using Target: