You can find the following topics on this page:
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What is Target? | Anchor |
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Target is a personalisation solution that allows marketers to create, test and deliver relevant engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work? | Anchor |
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- Scoring: You can attribute a score to the actions of your visitors on your site - such as pages viewed content downloaded or banners clicked - and identify your highest value visitors for real-time targeting.
- Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
- Testing and then targeting: You You can deploy A/B/n testing to assess content variations or different targeting actions to ensure conversion results are optimised.Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
What are the benefits of Target?
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Implementing Target | Anchor |
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Please complete the required integration steps before using Target: