You can find the following topics on this page:
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What is Target? Anchor #whatistarget #whatistarget
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Target is a personalisation solution that allows marketers to create, test and deliver relevant messages, content and experiences based on real-time segmentation - anywhere in a page, app or email. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
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- Anonymous and Authenticated Visitor Profile: At the heart of Target is the RMC visitor profile. From the moment visitors enter your site, they are telling you about themselves and starting to build a dynamic profile. Even before they begin interacting with your content, they are providing valuable signals. Geographic location, referral source, the search term that got them to your site are some examples of data that can be leveraged to personalise a potential customer's experience.
- Onsite BehaviourBehavioural Tracking: visitor Visitor onsite behaviour such as product views, searches and purchases, and many more on-site variables such as time spent onsite, inactivity, mouse movement, hovering reveal more about customer's intent, expectations and motivations.
- Integrations: You can take one step further to augment the visitor profile by integrating data from your third party solutions and offline channels such as POS data, loyalty or call centre data, as well as customer history and demographic data through CRM integration.
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Implementing Target Anchor #implementingtarget #implementingtarget
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Please complete the required integration steps before using Target: