You can find the following topics on this page:
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What is Target? | Anchor |
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Target is a complete personalisation solution that allows marketers to create, test and deliver relevant engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work? | Anchor |
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With all this information at hand, RMC lets you choose from several targeting approaches:
- RulesRule-Based Targeting: You define the conditions under which content is delivered to a customer. For example, you can set rules based on the physical locations of your visitors, the keywords they used to reach your site, their mobile device, or the product they view during their site visit to determine the message, offer or content that is displayed.
- Behavioural Targeting: Segment your audience using all of Behavioural targeting refers to all the visitor behavioural data data that can be stored and used to segment your visitors and target different content to different people based on their visitor profile.
- Rule or Performance Based Banner Management (Ordering Order / ServingDisplay): Automatically order and display banners based on impressions, clicks or conversions or set pre-defined rules to deliver optimised and targeted content on your website or mobile site in real-time.
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Implementing Target | Anchor |
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Please complete the required integration steps before using Target: