You can find the following topics on this page:
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What is Target? | Anchor |
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Target is a complete personalisation solution that allows marketers to create, test and deliver relevant engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work? | Anchor |
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- Creates more opportunities to engage with customers at the right time, in real-time across channels and devices.
- Increases conversion rates with more relevant offers, messages and experiences.
- Drives more results from your existing traffic without increasing ad spend or acquisition costs through continuous experimentation and optimisation of content and offers.
- Improves customer engagement by making each interaction more helpful to the customer.
- Optimises the performance of onsite banners by automatically managing their orders and display based on performance and pre-defined rules.
- Achieves better outcomes with coordinated messages across inbound and outbound channels.
- Gets more ROI out of your mobile applications.
- Maximises marketing efficiency and revenue by testing content, messages and offers to find what works best based on actual performance.
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Implementing Target | Anchor |
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Please complete the required integration steps before using Target: