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You can find the following topics on this page:

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What is Target? 

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Target is a complete personalisation solution that allows marketers to create, test and deliver relevant engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.

How does Target work? 

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Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your customer audience is. How? By helping you understand your customeraudience.

RMC helps you understand customer motivations and intentions based on:

• Anonymous and Authenticated Visitor Profile: At the heart of Target is the RMC visitor profile. From the moment visitors enter your site, they are telling you about themselves and starting to build a dynamic profile. Even before they begin interacting with your content, they are providing valuable signals. Geographic location, referral source, the search term that got them to your site are some examples of data that can be leveraged to personalise a potential customer's experience.

• On-site behaviourOnsite Behaviour: visitor on-site onsite behaviour such as product views, searches and purchases, and many more on-site variables, reveal more about customer's intent, expectations and motivations.

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• Testing and then targeting: You can deploy A/B/n testing to assess content variations or different targeting actions , including recommendations against each other to ensure conversion results are optimised.

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• Gets more ROI out of your mobile applications.

• Maximises marketing efficiency and revenue by testing content, messages and offers to find what works best based on actual performance.

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Implementing Target 

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Please complete the required integration steps before using Target: