You can find the following topics on this page:
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What is Target? | Anchor |
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Target is a complete personalisation solution that allows marketers to create, test and deliver relevant engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work? | Anchor |
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- Behavioural Targeting: Segment your audience using all of the visitor behavioural data and target different content to different people based on their visitor profile.
- Automated banner personalisationRule or Performance Based Banner Management (Ordering / Serving): Automatically order banners based on impressions, clicks or conversions or set pre-defined rules to deliver optimised and targeted content on your website or mobile site in real-time.
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- Improves customer engagement by making each interaction more helpful to the customer.
- Optimises web/mobile web and mobile app content by automatically managing the order of banners based on performance and pre-defined rules.
- Achieves better outcomes with coordinated messages across inbound and outbound channels.
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Implementing Target | Anchor |
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Please complete the required integration steps before using Target: