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Table of Contents
What is Target?
Target is a complete personalisation solution that allows marketers to create, test and deliver relevant and engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work?
Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your customer is. How? By helping you understand your customer.
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- On web and mobile sites - Target puts your website at the centre of a completely connected customer experience. It's easy to personalise your website based on everything you know about a visitor and deliver meaningful web experiences that increase engagement, conversions and brand loyalty. See use cases for web for examples and tips.
- On mobile apps - Make use of all your customer data to create more personalised, engaging and high-converting app experiences. See use cases for for mobile app for examples and tips.
- Offline - Prompt action when your users are near a specific location using Geofences. See use cases for offline for examples and tips.
- Across channels- When your email, social and mobile marketing works in tune with your other marketing channels and can leverage behavioural data in real-time, it's easy to deliver the right offers through email, sms, web push or social channels at the right time.
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All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.
Implementing Target
Please complete the required integration steps before using Target: