You can find the following topics on this page:
What is Target?
Target is a complete personalisation solution that allows marketers to create, test and deliver relevant and engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work?
Target enables you to capture customer data from multiple devices and sources to understand individual preferences and motivations. makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your customer is. How? By helping you understand your customer. RMC helps you understand customer motivations and intentions based on:
- Anonymous Visitor Profile: At the heart of Target is the RMC visitor profile. From the moment visitors enter your site, they are telling you about themselves and starting to build a dynamic profile. Even before they begin interacting with your content, they are providing valuable signals. Geographic location, referral source, the search term that got them to your site are some examples of data that can be leveraged to personalise a potential customer's experience.
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- On-site behaviour: visitor on-site behaviour
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- such as product views, searches and purchases, and many more on-site variables, reveal more about customer's intent, expectations and motivations.
- Third party integrations
- Integrations: You can take one step further to augment the visitor profile by integrating data from your third party solutions and offline channels such as POS data, loyalty or call centre data, as well as customer history and demographic data through CRM integration.
With this in handThen, RMC lets you choose from several targeting approaches:
- Rules-based targetingBased Targeting: You define the conditions under which content is delivered to a customer. For example, you can set rules based on the physical locations of your visitors, the keywords they used to reach your site, their mobile device, or the product they view during their site visit to determine the message, offer or content that is displayed.
- Automated banner personalisation: Automatically order banners based on impressions, clicks or conversions or pre-defined rules to effectively optimise your website content in real-time.
- Scoring: You You can attribute a score to the actions of your visitors on your site - such as pages viewed content downloaded or banners clicked - and identify your highest value visitors for real-time targeting.
- Testing and then targeting: You can deploy A/B testing to assess different targeting actions, including recommendations against each other to ensure conversion results are optimised.
- Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
Targeting Finally you decide on the Targeting Actions - the type of activities your audience will experience.
What are the benefits of Target?
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The RMC platform collects and connects information from every customer interaction in every channel. You can also integrate and bring in data from external sources such as CRM, call center, loyalty programs, e-commerce platforms, POS and other enterprise systems to form complete customer profiles. With all your customer data in one place, you can easily identify customer segments based on common attributes or interests to deliver highly-targeted campaigns.
Optimise your marketing performance and effectiveness
RMC tracks all interactions with messages, offers and content, across all channels, automatically. Test and analyse the performance of everything, from content to campaigns to experiences and optimise the efficiency of your marketing campaigns. Analyse your cross-channel conversions in one place to optimise your marketing mix and budget.
Target beyond the web
Understand your users based on their behaviours across channels. Each interaction becomes part of the customer's cross-channel contact and interaction history. Maintain message and brand consistency and communicate with your audience as one across email, web push, mobile, social and offline channels.
Complete solution for your multi-channel marketing
All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.
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