You can find the following topics on this page:
What is Target?
Target is a complete personalisation solution that allows marketers to create, test and deliver relevant and engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work?
Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your customer is. How? By helping you understand your customer. RMC helps you understand customer motivations and intentions based on:
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- Integrations: You can take one step further to augment the visitor profile by integrating data from your third party solutions and offline channels such as POS data, loyalty or call centre data, as well as customer history and demographic data through CRM integration.
ThenWith all this information at hand, RMC lets you choose from several targeting approaches:
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- Automated banner personalisation: Automatically order banners based on impressions, clicks or conversions or pre-defined rules to effectively optimise deliver targeted content on your website content or mobile site in real-time.
- Scoring: You can attribute a score to the actions of your visitors on your site - such as pages viewed content downloaded or banners clicked - and identify your highest value visitors for real-time targeting.
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- Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
Finally you decide on the RMC allows you to create Targeting Actions - the type of activities your audience will experience . - based on the rules you have created.
What are the benefits of Target?
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Deliver one connected experience across channels and more relevant marketing with every interaction:.
- On web and mobile sites - Target puts your website at the centre of a completely connected customer experience. It's easy to personalise your website based on everything you know about a visitor and deliver meaningful web experiences that increase engagement, conversions and brand loyalty. See use cases for web for examples and tips.
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What makes RMC Target different?
Consolidate customer data from everywhere
The RMC platform collects and connects information from every customer interaction in every channel. You can also integrate and bring in data from external sources such as CRM, call center, loyalty programs, e-commerce platforms, POS and other enterprise systems to form complete customer profiles. With all your customer data in one place, you can easily identify customer segments based on common attributes or interests to deliver highly-targeted campaigns.
Optimise your marketing performance and effectiveness
RMC tracks all interactions with messages, offers and content, across all channels, automatically. Test and analyse the performance of everything, from content to campaigns to experiences and optimise the efficiency of your marketing campaigns. Analyse your cross-channel conversions in one place to optimise your marketing mix and budget.
Target beyond the web
Understand your users based on their behaviours across channels. Each interaction becomes part of the customer's cross-channel contact and interaction history. Maintain message and brand consistency and communicate with your audience as one across email, web push, mobile, social and offline channels.
Complete solution for your multi-channel marketing
All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.