You can find the following topics on this page:
Table of Contents
What is Target?
Target is a complete personalisation solution that allows marketers to create, test and deliver relevant and engaging experiences across channels and devices using all data sources. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work?
Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your customer is. How? By helping you understand your customer.
RMC helps you understand customer motivations and intentions based on:
...
- Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
Finally RMC allows you to create Targeting Actions - the type of activities your audience will experience - based on the rules you have created.
What are the benefits of Target?
...
All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.
Implementing Target
Please complete the required integration steps before using Target: