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Note

You can use the information and templates you used in your previous campaigns in your new campaign by clicking the Import Campaign button in the top-right corner of the create campaign screen.

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Campaign Information

  • Go to; Campaign > E-Mail > Compose. 



    The Create Campaign screen welcomes you with two main field; Campaign Information and Sending Options. Information on how to fill in these fields can be found in the tables located on the page.

    Campaign Name

    This field is where you will enter the name you want to give your campaign.

    Note

    The Campaign Name is not shared with the audience with whom you submit your campaign. It is only displayed by people using the platform and in campaign reports



    Status
    colourGreen
    titlemandatory

    Sender Name

    This field allows you to select the sender name.

    Warning

    It is the predefined field in the account. You can edit the information in this area with your Account Manager.



    Status
    colourGreen
    titlemandatory

    Sender Address

    This field allows you set the email address from which you will send your campaign.

    Warning

    You can use addresses that are already specified on the system. You can use your own domains as well as the shared domains offered by RMC. Please contact your Account Manager to edit it.


    Status
    colourGreen
    titlemandatory

    Reply Email Address

    This field allows you to set your email address to get feedback from your e-mails.

    Status
    colourGreen
    titlemandatory

    Subject

    Select the e-mail submission subject

    Note

    This field will be displayed in the Subject of the e-mail you send. By clicking the Add Alternative Subject button, you can select up to 3 alternative subjects.

    Status
    colourYellow
    titleoptıonal

    Status
    colourGreen
    titlemandatory

    Preview Text

    This field allows you to enter the text to support the message subject.

    Status
    colourYellow
    titleoptıonal

    Warning

    The number of characters in the subject line varies according to the devices. Make sure the subject line does not exceed 

    Status
    subtletrue
    colourRed
    title50
     characters

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  • This field allows you to edit the analysis and information options of your Campaign.



    Label as triggered campaignIt enables you to create triggerable campaigns for your next campaigns.
    Enable Open TrackingIt allows you to find out by whom and how many times your e-mail was open.
    Enable Click TrackingIt allows you to find out by whom and how many times links within your e-mail were clicked.
    Add "Send to a Friend" buttonYou can add Send to a friend or social networks links in your e-mail


    Add Star RatingYou can measure the satisfaction by getting evaluation points from people to whom you send your e-mail.
    Mesaj Konusu Kırmızı

    Use red for email subjectE-Postanızın Outlook gelen kutusunda kırmızı renkte görülmesini sağlar.

    Warning

    Using this feature may cause your e-mail to fall into the spam box.

Web

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Analytics Options

  • By completing the related fields in this part, you can perform a detailed analysis of your campaign to follow-up the links that direct to your web site in the e-mail using  Omniture and Google Analytics platforms.  

    Note

    You can contact the support team about the most accurate way of filling in the UTM Parameter fields.



    Note

    You can select the URL Extension for Links option when you want to automatically add a URL at the end of all links used in the campaign.


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