Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

You can find the following topics on this page:

...

Anchor
#whatistarget
#whatistarget

What is Target? 

Targeting allows you to display different campaigns and content to different customer segments in real-time.

RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your site and mobile app for advanced audience segmentation, to deliver personalised banners, offers and content. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which banners, offers and content are most relevant for the visitor in that moment, resulting in an optimised experience that converts. 

Anchor
#howtargetworks
#howtargetworks

...

Anchor
#implementingtarget
#implementingtarget

Implementing Target 

...

Target can be implemented on any website that runs on a browser.

You can find more information on the required implementation steps before using Target :on the Integration Requirements page.