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Versatile testing capabilities –
RMC's versatile testing capabilities allow you to analyse and optimise overall visitors' experience of each personalisation you make to your site. Personalised content, popups, offers, and design, wherever your personalised changes appear, they can be included in a test.
Audience based testing –
The ability to test the effects of versions on limited customer customer segments, rather than all visitors to your site, saves you time by eliminating irrelevant data, and allows you to achieve greater precision by showing the action to customers who match the segment that you intended to market to. All other website visitors will continue to see the original version of your site, in return minimising any lost conversions due to the testing.
Control group selector –
RMC's control group selector allows you to choose a percentage of your audience who will not see the changes being tested, giving you a point of reference by which to judge your key performance indicators.
Multiple page testing –
You have the ability to test an action across multiple pages. This means that an action can be tied to many pages on your site(s), but tested as a single variable.
Data driven optimisation – optimisation
RMC allows you to see the performance of each version based on the custom conversion metric you have selected. You can see the data on changes you have made in real-time, easily point out the underperforming actions and decide which actions to implement based on test results.
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