You can find the following topics on this page:
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What is Target?
Targeting allows you to display different campaigns and content to different customer segments in real-time.
RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your site and mobile app for advanced audience segmentation, to deliver personalised banners, offers and content. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which banners, offers and content are most relevant for the visitor in that moment, resulting in an optimised experience that converts.
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- Drives more results from your existing traffic without increasing ad spend or acquisition costs through continuous experimentation and optimisation of content and offers.
- Improves Elevates customer engagement by making each interaction more helpful to the customer.
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- Achieves better outcomes with coordinated messages across inbound and outbound channels.
- Gets Helps you to get more ROI out of your mobile applications.
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Implementing Target
Please complete the required integration steps before using Target: