You can find the following topics on this page:
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What is Target?
Targeting allows you to display different campaigns and content to different customer segments in real-time.
RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your site and mobile app for advanced audience segmentation, to deliver personalised banners, offers and content. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which banners, offers and content are most relevant for the visitor in that moment, resulting in an optimised experience that converts.
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Deliver one connected experience across channels and more relevant marketing with every interaction.
- On web and mobile sites - – Target puts your website at the centre of a completely connected customer experience. It's easy to personalise your website based on everything you know about a visitor and deliver meaningful web experiences that increase engagement, conversions and brand loyalty. See use cases for web for examples and tips.
- On mobile apps - Make – Make use of all your customer data to create more personalised, engaging and high-converting app experiences. See use cases for mobile app for examples and tips.
- Offline - Prompt – Prompt action when your users visitors login through your wi-fi network or when they are near a specific location using Geofences. See use cases for offline for examples and tips.
- Across channels- When channels – When your email, social and mobile marketing works in tune with your other marketing channels and can leverage behavioural data in real-time, it's easy to deliver the right offers through email, sms, web push or social channels at the right time.
- At ATM’s, digital kiosks, stores, call centres: Influence centres – Influence your customers on the spot with relevant offers and messages to up-sell/cross-sell and build long-term relationships.
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Implementing Target
Please complete the required integration steps before using Target: