You can find the following topics on this page:
...
| Anchor | ||||
|---|---|---|---|---|
|
What is Target?
Target is a personalisation solution that allows marketers to create, test and deliver relevant messages, content and experiences based on real-time segmentation - anywhere in a page, app or email. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.Targeting allows you to display different campaigns and content to different customer segments in real-time.
RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your site and mobile app for advanced audience segmentation, to deliver personalised banners, offers and content. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which banners, offers and content are most relevant for the visitor in that moment, resulting in optimised experiences that convert.
| Anchor | ||||
|---|---|---|---|---|
|
...
| Anchor | ||||
|---|---|---|---|---|
|
Implementing Target
Please complete the required integration steps before using Target: