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A/B Test allows you to observe the results of different e-mail campaigns to be in action in the most efficient way.

It can be difficult to estimate how e-mail marketing strategies have an impact on customers. In this respect it is important to choose the appropriate e-mail strategy with analyzing customers interests and needs.  

Along with A/B Tests,marketers can test different e-mail strategies which are estimated interesting in customers point of view, so improving strategies and reaching targeted conversion rates can be possible associated with A/B Tests' results. 

Note

Please be in touch with our RMC Technical Support Service to activate E-mail A/B Test module in your account.

Note

First an e-mail campaign has to be created to apply A/B Test. Please click to see how e-mail campaigns are created.

Warning

The names of campaigns which are applied A/B Tests, have to be started with TEST. Otherwise, they are not going to be shown on campaign screen.


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Can find in this page:

  • Report Display

Related Pages:

  • Creating E-mail
  • Optimization Tools


A/B Test Campaign Selection

You can link to A/B test campaign selection screen with Campaign > E-Posta A/B Test.




Warning

A/B Test Campaign Selection Important Tips:

  • Test gönderimi tamamlanmış kampanyalar ve Spam analizi 7 günü aşmamış kampanyalar A/B Test Seçim ekranında görüntülenebilir.
  • E-Posta Oluşturma adımında Gönderi Seçenekleri belirlenirken "Okuma Raporu Tutulsun" ve "Klik Raporu Tutulsun" seçenekleri işaretlenen kampanyalar için A/B Test uygulanabilir.
  • Minimum 2, Maksimum 5 kampanya için A/B testi yapabilirsiniz.
  • Konu Satırı Optimizasyonu olmamalıCampaigns can be displayed on A/B Test Selection screen if they be a part of any two of groups are "Test sending done" and "Spam analysis does not exceed 7 days"
  • To apply A/B Test "Track E-mail Opening Report" and "Track Click to Open Rate Report" options must be select during E-mail create step.
  • A/B Test can be applied to minimum 2 / maximum 5 different test groups at the same time.
  • Topic Line Optimization should be existed.




Tip

After determine to the A/B Test Campaign Name and select the campaigns which you will apply A/B Test, you will link to A/B Test Campaign Sending screen when you press the continue button. .


A/B Test Campaign Send Options 
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You can determine sending options of your campaign in this page. You can find detailed explainings of A/B Test Send Criterias into the E-mail Send Criterias.



Note

The options which are determined in that area apply to all A/B Tests.



A/B Test Parameters


This is an area which you determine A/B Test Parameters for your A/B Test Campaigns.

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Test Group Size

This is an area which you determine to Test Group Size using with percentage.

Receivers are selected randomly according to percentage which you determined before from your customers. Therefore test group seperate evenly to campaigns and A/B Test sends.

Test Duration

This is an area which you determine how many times do you wait before you anounce winner campaign after A/B Test campaigns are sent.

Selection CriterionThis is an area which you determine the campaign according to Open or Click rate.


Approve


This is an are which you approve your campaign with controlling before send to customers. This area allows you to calcuate and see receivers size, reorganize your campaign if the spam rate is high and re-select the receiver group. 


Tip

When you click to "Continue" button after selecting "I have read and accept the terms and conditions of the campaign sending rules" option, campaign will be ready to send. And then you will be redirected to Campaign Control Panel .



Report Display
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A/B Test sending process can be followed on Campaign Control Panel, then campaign sending can , A/B test gönderimi tamamlandıktan sonra gerekli düzenlemeleri yaparak kampanya gönderiminize başlayabilirsiniz.

A/B Test kampanyalarınızın sonuçlarını görüntüleyebilmek için:

  • Campaign > Kampanya Gönderim Paneli yolunu izleyiniz.
  • Aktif Sekmesi altından AB Test gönderimlerini Kanal bazında filtreleyerek E-posta AB Test gönderimi için sonuca ulaşabilirsiniz.