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A/B Test allows you to observe the results of different e-mail campaigns to be in action in the most efficient way.

It can be difficult to estimate how e-mail marketing strategies have an impact on customers. In this respect it is important to choose the appropriate e-mail strategy with analyzing customers interests and needs.  

Along with A/B Tests,marketers can test different e-mail strategies which are estimated interesting in customers point of view, so improving strategies and reaching targeted conversion rates can be possible associated with A/B Tests' results. 

Note

Please be in touch with our RMC Technical Support Service to activate E-mail A/B Test module in your account.

Note

First an e-mail campaign has to be created to apply A/B Test. Please click to see how e-mail campaigns are created.

Warning

The names of campaigns which are applied A/B Tests, have to be started with TEST. Otherwise, they are not going to be shown on campaign screen.


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Can find in this page:

  • Report Display

Related Pages:

  • Creating E-mail
  • Optimization Tools


A/B Test Campaign Selection

You can link to A/B test campaign selection screen with Campaign > E-Posta A/B Test.

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Warning

A/B Test Campaign Selection Important Tips:

  • Test gönderimi tamamlanmış kampanyalar ve Spam analizi 7 günü aşmamış kampanyalar A/B Test Seçim ekranında görüntülenebilir.
  • E-Posta Oluşturma adımında Gönderi Seçenekleri belirlenirken "Okuma Raporu Tutulsun" ve "Klik Raporu Tutulsun" seçenekleri işaretlenen kampanyalar için A/B Test uygulanabilir.
  • Minimum 2, Maksimum 5 kampanya için A/B testi yapabilirsiniz.
  • Konu Satırı Optimizasyonu olmamalı.