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Persona allows you to identify and segment a website by taking the visitor’s behaviours on the site. In Persona Report, the information about how many visitors are included in the specified personnel is shown.


Persona Report page; you can get it by selecting  Segment>Retention Analytics.



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  1. The time range to be included in the analysis is selected from the date selection range in the upper right corner.
  2. Persona created in the Segment module is displayed under Persona
  3. Under Total Visitors, the number of visitors included in the persona is displayed.
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Click here to see how Persona is created.



Parent Topic: Retention Analytics