You can find the following topics on this page:
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What is RMC Target? Anchor whatis whatis
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Targeting allows you to display different campaigns and content to different customer segments in real-time.
RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your website, mobile site and mobile app for advanced audience segmentation, to deliver personalised content, messages, offers and recommendations. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which content and offers are most relevant for the visitor in that moment, resulting in an optimised experience that converts. You can also set RMC to collect unique events such as cart value, onsite search, form, or login input, and many other custom KPI's for better segmentation, personalisation and user experience.
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How does it work? Anchor work work
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Automatically determine the order and display of banners based on banner performance (CTR, revenue or conversion) or a set of pre-defined prioritisation rules to deliver optimised and targeted content on your website, mobile site or mobile app in real-time. See Banner Management for more information.
Recommendations
Automatically display products that might interest your customers based on previous activity and algorithms. You can also send recommendations in an email following-up a pre-defined targeting action. (Recommend module is required).
Testing
Use A/B or multivariate testing and get valuable insights you can use to deliver optimal web experiences for customer segments that yield more conversions and revenue. See A/B Testing for more information.
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Implementing Target Anchor implement implement
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Target can be implemented on any website that runs on a browser.
You can find more information on the required implementation steps before using Target on the Integration Requirements page.
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