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What are the benefits of Target?
How can I use Target for my business?
What makes RMC Target different?
What is RMC Target? Anchor whatis whatis
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Targeting allows you to display different campaigns and content to different customer segments in real-time.
RMC's Behavioural Targeting uses real-time data from the interactions your visitors are having with your website, mobile site and mobile app for advanced audience segmentation, to deliver personalised bannerscontent, messages, offers and contentrecommendations. Onsite and in-app behavioural data are constantly and automatically collected, and used alongside other customer data to determine which banners, content and offers and content are most relevant for the visitor in that moment, resulting in an optimised experience that converts. You can also set RMC to collect unique events such as cart value, onsite search, form, or login input, and many other custom KPI's for better segmentation, personalisation and user experience.
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How does it work? Anchor
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How does Target work?
Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your audience is. How? By helping you understand your audience.
RMC helps you understand customer motivations and intentions based on:
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RMC's Behavioural Targeting offers a powerful solution that allows you to quickly and easily deliver targeted content, messages and offers to your audience based on their location, likes, preferences, past behaviour, search intent and more out-of-the box characteristics, for a completely personalised experience in real-time that drives higher conversion rates.
Audience targeting and customer segmentation is achieved with a rules-based logic.
Rule-based targeting uses parameters you establish to target based on specific criteria.
You can segment visitors based on anything Target knows about the visitor, including how the visitor reached the site, geographic data, onsite behaviour attributes, customer parameters, and more.
RMC offers an extensive library of customisable out-of-the box parameters. Below, are few examples of the behavioural parameters you can base your behavioural targeting campaigns on:
- Site behavioural data (past and real-time)
- CRM data, easily integrated into RMC
- Technologic information such as the browser, operating system and device
- Past purchases (Recency, Frequency, Monetary Value)
- Pages they viewed, and length of visit
- Registered visitor or not
- IP address
- Geofences
Take action: dynamically change and add to your site based on your visitor segmentation.
Change the rotation order and display of promotional banners, insert pop-ups, custom javascript, product recommendations, and many more customised elements. Make changes to your page, delete, re-write and alter any design element. Also create automation workflows with follow-up email, sms and push notifications.
Optimise performance
Run customer focused A/B and Multivariate Tests to measure and optimise overall campaign impact. Review campaign results, and make adjustments to offers, content, messages and design elements to get the most out of your personalisation efforts.
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RMC Target core features
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- Anonymous and Authenticated Visitor Profile
At the heart of Target is the RMC visitor profile. From the moment visitors enter your site, they are telling you about themselves and starting to build a dynamic profile. Even before they begin interacting with your content, they are providing valuable signals. Geographic location, referral source, the search term that got them to your site are some examples of data that can be leveraged to personalise a potential customer's experience.
Behavioural Tracking
: Visitor onsite behaviour such as product views, searches and purchases, and many more on-site variables such as time spent onsite, inactivity, mouse movement, hovering reveal more about customer's intent, expectations and motivations.
- Integrations: You can take one step further to augment the visitor profile by integrating data from your third party solutions and offline channels such as POS data, loyalty or call centre data, as well as customer history and demographic data through CRM integration.
With all this information at hand, RMC lets you choose from several targeting approaches:
- Rule-Based Targeting: You define the conditions under which content is delivered to a customer. For example, you can set rules based on the physical locations of your visitors, the keywords they used to reach your site, their mobile device, or the product they view during their site visit to determine the message, offer or content that is displayed.
- Behavioural Targeting: Behavioural targeting refers to all the visitor data that can be stored and used to segment your visitors and target different content to different people based on their visitor profile and behaviour.
- Rule or Performance Based Banner Management (Order / Display): Automatically order and display banners based on CTR, revenue or conversions or set pre-defined rules to deliver optimised and targeted content on your website or mobile site
and Targeting
RMC Target captures everything you need to know about your visitors from the moment they first enter your site with a rich set of data that is continuously tracked and stored, including behavioural characteristics, purchase data, geo-location, weather, device type and more. With this in hand, marketers can visually build Targeting Rules directly through RMC's visual editor and target each and every visitor with content that’s more relevant and meaningful.
Segmentation
Leverage insights from current and past session behaviour along with internal and external data sources to segment anonymous visitors and known users in real-time.
Scoring
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You can attribute a score to the actions of your visitors on your site - such as pages viewed content downloaded or banners clicked - to identify your sales-ready leads and your highest value visitors for real-time targeting. See Scoring for more information.
Geofencing
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Send targeted messages to your app users when they enter or exit a pre-defined geofenced area
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- Testing: Deploy A/B and multivariate tests to different targeted audiences, test different targeted actions to ensure web experiences are optimised for effectiveness.
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Performance or Rule Based Banner Management
Automatically determine the order and display of banners based on banner performance (CTR, revenue or conversion) or a set of pre-defined prioritisation rules to deliver optimised and targeted content on your website, mobile site or mobile app in real-time. See Banner Management for more information.
Recommendations
Testing
Use A/B or multivariate testing and get valuable insights you can use to deliver optimal web experiences for customer segments that yield more conversions and revenue. See A/B Testing for more information.
Built-in Reporting
Each Targeted Action you create is monitored by RMC for standard metrics such as impressions, clicks, conversion and revenue, which are available in the Performance Dashboard (Target > Performance Dashboard). You can easily share the results of your personalisation campaigns by email or by exporting your data into a .csv file.
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What are the benefits of Target?
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Target will benefit your business in many ways:
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How can I use Target for my business?
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Deliver one connected experience across channels and more relevant marketing with every interaction.
On web and mobile sites – Target puts your website at the centre of a completely connected customer experience. It's easy to personalise your website based on everything you know about a visitor and deliver meaningful web experiences that increase engagement, conversions and brand loyalty. See use cases for web for examples and tips.
On mobile apps – Make use of all your customer data to create more personalised, engaging and high-converting app experiences. See use cases for mobile app for examples and tips.
Offline – Prompt action when your visitors login through your wi-fi network or when they are near a specific location using Geofences. See use cases for offline for examples and tips.
Across channels – When your email, social and mobile marketing works in tune with your other marketing channels and can leverage behavioural data in real-time, it's easy to deliver the right offers through email, sms, web push or social channels at the right time.
At ATM’s, digital kiosks, stores, call centres – Influence your customers on the spot with relevant offers and messages to up-sell/cross-sell and build long-term relationships.Anchor
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What makes RMC Target different?
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Consolidate customer data from everywhere
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All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.
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Implementing Target Anchor
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Implementing Target
Target can be implemented on any website that runs on a browser.
You can find more information on the required implementation steps before using Target on the Integration Requirements page.
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Parent Topic: Target