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What is RMC SMS? Anchor whatis whatis
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| Campaign Type | Description | When to use | Examples |
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| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like:
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| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like:
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| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website. | Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static information. | Transactional messages like:
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| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication. | Verify Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes. |
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages:
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| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns:
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Build automated lifecycle programs for nurturing first time buyers, active, loyal and lapsed customers. Your programs will be more effective with the addition of the SMS channel.
| Increase your omnichannnel marketing audience. | Once you get the opt-in, use SMS to supplement your other digital marketing channels. | ||||||||
| Turn your non-purchase members into customers. | Turn your non-purchase members into customers by promoting a special sale or event on your site. | ||||||||
| Deliver engaging messages. | Drive conversions by targeting your customers with special offers on products you know they'll love. | |||||||||
| Turn your one-time buyers into active customers. | Turn your one-time buyers into active customers by sending helpful and engaging messages that will incentivise additional purchases. | ||||||||
| Build long-lasting relationships. | Send your customers coupons to reward their loyalty. Surprise them with birthday messages or signup anniversary gifts. | ||||||||
| Bring lapsed customers back. | Setup reactivation campaigns to automatically target customers that are unresponsive to emails. |
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How does it work? Anchor work work
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- Global Coverage
We offer global coverage for SMS messaging, enabling you to contact potential and existing customers all over the world.
- Import & Segmentation
Upload mobile numbers and sort your contacts into different segments and lists.
- List Building & Signup Forms
Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms.
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns.
- Personalised SMS Messages
Communicate with subscribers on a personal level by adding custom variables to every message in just seconds.
- API Triggered Campaigns
Integrate SMS within your website or application using the RMC API.
- Languages and Unicode Support
Ensure every letter, punctuation, and symbol from any alphabet and language is always displayed correctly.
- Two-Way Authentication
Deliver One Time Passwords via SMS for fast and reliable delivery.
- Campaign Performance Metrics
View the status and results of each campaign you have launched with detailed reports. Use the Campaign Performance Reports to compare the performance of your marketing channels, and refine your marketing strategies according to the results.
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What makes RMC SMS different?
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- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
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