You can find the following topics on this page:
What is RMC SMS?
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RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs. |
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Why should you use RMC SMS?
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SMS is a very effective communication tool if you want your users to read your messages very quickly. 90% of SMS messages are read within the first 5 minutes. This makes it very useful for communicating time-sensitive material that requires immediate attention.
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Whether your goal is to drive incremental revenue, reduce costs, offer more channel choices for interaction, attract new customers, or engage and reward loyal customers, RMC Mobile marketing solutions can help. RMC combines global reach with enterprise-level scalability and powerful omnichannel features. You can be sure that you are always getting the best solutions tailored to your specific business needs.
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How does it work?
You can make use of our SMS functionality to send SMS campaigns to your contacts, or deliver cross-channel experiences by easily integrating SMS with your other marketing channels in your Campaign Suite, or add it into any AutoPilot program.
You can also use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more.
RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
Getting Started
To begin with you will need to contact your account manager about purchasing and setting up the following:
SMS Sending Credits – SMS sending credits are required before you can send any SMS campaigns.
- Sending Identity – The sending identity is the 'From' name of the SMS. You can setup more than one identity if you wish.
- Short Code and Keyword – You will need a short code and keyword if you want recipients to be able to respond to you and opt-in or out from your SMS campaigns
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How can I use SMS messages for my business?
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Customer Lifecycle Programs
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| Increase your omnichannnel marketing audience. | Once you get the opt-in, use SMS to supplement your other digital marketing channels. | ||||||||
| Turn your non-purchase members into customers. | Turn your non-purchase members into customers by promoting a special sale or event on your site. | ||||||||
| Deliver engaging messages. | Drive conversions by targeting your customers with special offers on products you know they'll love. | |||||||||
| Turn your one-time buyers into active customers. | Turn your one-time buyers into active customers by sending helpful and engaging messages that will incentivise additional purchases. | ||||||||
| Build long-lasting relationships. | Send your customers coupons to reward their loyalty. Surprise them with birthday messages or signup anniversary gifts. | ||||||||
| Bring lapsed customers back. | Setup reactivation campaigns to automatically target customers that are unresponsive to emails. |
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You can make use of our SMS functionality to send SMS campaigns to your contacts, or deliver cross-channel experiences by easily integrating SMS with your other marketing channels in your Campaign Suite, or add it into any AutoPilot program.
You can also use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more.
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Getting Started
To begin with you will need to contact your account manager about purchasing and setting up the following:
- SMS Sending Credits – SMS sending credits are required before you can send any SMS campaigns.
- Sending Identity – The sending identity is the 'From' name of the SMS. You can setup more than one identity if you wish.
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What features are supported?
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- Global Coverage
We offer global coverage for SMS messaging, enabling you to contact potential and existing customers all over the world. - Import & Segmentation
Upload mobile numbers and sort your contacts into different segments and lists. - List Building & Signup Forms
Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms. - Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns. - Personalised SMS Messages
Communicate with subscribers on a personal level by adding custom variables to every message in just seconds. - API Triggered Campaigns
Integrate SMS within your website or application using the RMC API. - Languages and Unicode Support
Ensure every letter, punctuation, and symbol from any alphabet and language is always displayed correctly. - Two-Way Authentication
Deliver One Time Passwords via SMS for fast and reliable delivery. - Campaign Performance Metrics
View the status and results of each campaign you have launched with detailed reports. Use the Campaign Performance Reports to compare the performance of your marketing channels, and refine your marketing strategies according to the results.
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What makes RMC SMS different?
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- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
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