You can find the following topics on this page:
What is RMC SMS?
RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs. |
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Why should you use RMC SMS?
SMS is a very effective communication tool if you want your users to read your messages very quickly. 90% of SMS messages are read within the first 5 minutes. This makes it very useful for communicating time-sensitive material that requires immediate attention.
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With RMC, you can be sure that you are always getting the best solutions tailored to your specific business needs.
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How does it work?
You can make use of our SMS functionality to send SMS campaigns to your contacts, or deliver cross-channel experiences by easily integrating SMS with your other marketing channels in your Campaign Suite, or add it into any AutoPilot program. You can also use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more.
RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
Getting Started
To begin with you will need to contact your Account Manager or RMC Support about purchasing and setting up the following:
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- Auto-Concatenation – Activate concatenated SMS to avoid the standard SMS 160-character limit. RMC automatically splits long SMS messages into multiple SMS and adds concatenation header to each message so that it can be stitched together and delivered as one at receiver's mobile device.
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How do I pay for it?
RMC SMS is paid for via pre-paid credit which you purchase through RMC Support. This credit is charged for each SMS you send by the carriers according to their fees.
As soon as you have credit, the SMS channel will be activated for your account and you can begin to send campaigns.
Your available credit is always displayed in the 'Current Status' section, located in the upper right corner of the Campaign Management Panel. RMC checks the cost of each campaign before launch to make sure that you have enough credit to cover it. If you have insufficient credit at any time, the campaign you are about to launch is put on hold and you are notified so that you can top up your balance.
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What features are supported?
RMC offers powerful features to deliver better SMS messages:
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- Global Coverage
We offer global coverage for SMS messaging, enabling you to contact potential and existing customers all over the world.
- Custom SenderID
Show your name (up to 13 characters) instead of a number as the senderID when sending your SMS messages.
- Bulk Import & Segmentation
Upload mobile numbers and sort your contacts into different segments and lists.
- List Building & Signup Forms
Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms.
- User and List Management
RMC automatically tracks opt-ins and opt-outs to keep your list always up to date.
- Two-Way Opt-out Management
If anyone wishes to stop receiving SMS messages they can simply reply "STOP" at any time and they will automatically be excluded from future communications.
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns.
- Personalisation
Communicate with subscribers on a personal level by adding custom variables to every message in just seconds.
- Auto-Concatenation
Use concatenated SMS to avoid the standard SMS 160-character limit. RMC automatically splits long SMS messages into multiple SMS and adds concatenation header to each message so that it can be stitched together and delivered as one at receiver's mobile device.
- API Triggered Campaigns
Integrate SMS within your website or application using the RMC API.
- Languages and Unicode Support
Ensure every letter, punctuation, and symbol from any alphabet and language is always displayed correctly.
- Two-Factor Authentication
Deliver One Time Passwords via SMS for fast and reliable delivery.
- Cross-Channel Automation
RMC's platform offers several options for integrating SMS in unified cross-channel automation programs.
- Campaign Management
Our platform gives you the ability to define and manage SMS campaigns in terms of message content, campaign scheduling and automation for any given use case.
- Campaign Performance Metrics
View the status and results of each campaign you have launched with detailed reports. Use the Campaign Performance Reports to compare the performance of your marketing channels, and refine your marketing strategies according to the results.
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What makes RMC SMS different?
- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting.
- Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences.
- Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
- Dedicated Support and Managed Services
RMC's team of industry experts can help you with anything from implementation, integration, though to campaign deployment and omnichannel marketing strategy.
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