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What is A/B Testing?
A/B Testing compares two or more versions of your website content to see which best lifts your conversions, sales, or other success metrics you identify. Use A/B Testing to compare changes to your page against your original page design to determine which experience produces the best results with your target audience. Performing A/B testing is particularly useful when you have a clear hypothesis of ways to improve your conversion goal with alternative content delivery.
Why should you use A/B Testing?
Well-planned A/B tests with a clear hypothesis and accurate results can make a considerable difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a page layout, promotion or targeted action, and then combining them, can obviously make your marketing efforts much more profitable and successful.
For instance, A/B Testing allows you to make the most out of your existing website traffic. While the cost of acquiring paid traffic can be considerably high, the cost of increasing your conversion funnel with testing and optimisation is minimal. The ROI of A/B Testing can be quite high, as even small changes on a landing page or website can result in significant increases in leads generated, conversions and revenue.
What can you test?
Test your website layout, content and design.
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