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RMC Target lets you create unlimited variations of content directly on a webpage. You can modify images, text, layout, and so on. You can move components around the webpage, hide them, add new ones, or change visual components such as colour, text and design. Any changes or modifications you make on your website can be tested and evaluated enabling you to implement the right changes to increase engagement and maximise overall site conversions.
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Almost anything that affects visitor behaviour on your website can be A/B tested:
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RMC Target allows you to test the Targeting Actions you deliver to your audiences. Targeting Actions allows you to deliver personalised experiences (offers, messages and content) to different audiences. But sometimes you're not sure what type of experience will make the biggest impact for a particular group of visitors. Use A/B testing to test multiple variations of your targeting actions for a single audience. Visitors who meet the Targeting Rules will be randomly grouped to see the different versions of your Targeted Action. RMC allows you to choose a percentage of your targeted audience (control group), who will not see the changes being tested, giving you a point of reference by which to judge your conversion goals (improvement rate).
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Targeting Actions available for A/B testing:
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