Segment can grab and connect
Easily build complex, multi-dimensional segments based on a combination of behavioral, historical and customer data with as many parameters as needed.
Export your segments to any 3rd party solutions, applications or platform. You can also export your RMC Segments as Custom Audiences to Facebook to deliver targeted Facebook ads.
Unify and integrate customer data for segmentation.
Customer Data Platform enables data collection, unification of customer profiles, segmentation for running omnichannel campaigns.
Single Customer View
Create a single customer view connecting all types of customer data from
differentonline and offline sources such as websites, CRMs, mobile apps and call centers,
and unify this data into a single customer view.RMC powerful customer segmentation tool is designed to help marketers create highly effective customer segments to execute data-driven marketing campaigns.
With RMC, you can build unique customer segments in real-time and deliver targeted offers and personalized customer experiences across channels.
Segment your site visitors in real-time by combining current visit data with historical behavior and profile details.Easily build complex, multi-dimensional segments based on a combination of behavioral, historical and customer data with as many parameters as needed.
etc.
Behavioral Segmentation
Create rule-based or dynamic-filtered segments based on cross-channel behavior and demographic information for the needs and interests of customers.
