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| Campaign Type | Description | When to use | Examples |
|---|---|---|---|
| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like:
|
| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like:
|
| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website. | Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static information. | Transactional messages like:
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| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication. | Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes. |
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages:
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| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns:
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| Infonote |
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs. |
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SMS Use Cases Anchor use use
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Checkout the Use Cases document to view examples for various industries:
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