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What is RMC SMS? Anchor what what
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RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
You can use RMC SMS to deliver different types of campaigns:
| Campaign Type | Description | When to use | Examples |
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| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like:
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| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like:
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| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website. | Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static informationinformational contact and no promotional messages. | Transactional messages like:
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| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication. | Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes. |
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages:
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| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns:
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs. |
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RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
Getting Started
To begin with you will need to contact your Account Manager or RMC Support about purchasing and setting up the following:
SMS Sending Credits – SMS sending credits are required before you can send any SMS campaigns.
- Sending Identity – The sending identity is the 'From' name of the SMS. You can setup more than one identity if you wish.
- Short Code and Keyword – You will need a short code and keyword if you want recipients to be able to respond to you and opt-in or out from your SMS campaigns.
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How do I pay for it? Anchor pay pay
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- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages. - Dedicated Support and Managed Services
RMC's team of industry experts can help you with anything from implementation, integration, though to campaign deployment and omnichannel marketing strategy.
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SMS Use Cases Anchor use use
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Checkout the Use Cases document to view examples for various industries:
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Parent Topic: SMS