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RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
You can use RMC SMS to deliver different types of campaigns:
| Campaign Type | Description | When to use | Examples |
|---|---|---|---|
| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like:
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| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like:
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| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website. | Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static informationinformational contact and no promotional messages. | Transactional messages like:
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| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication. | Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes. |
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages:
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| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns:
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs. |
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SMS Use Cases Anchor use use
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Checkout the Use Cases document to view examples for various industries:
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