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RMC Target lets you efficiently perform A/B tests to evaluate whether the changes to make to your website and the personalised experiences you deliver generate the desired conversion. Multivariate and rule based testing with RMC are easy and convenient ways to expand your testing strategies.
The ability to test the effects of versions on your target audience, rather than all visitors to your site, saves you time by eliminating irrelevant data, and allows you to achieve a greater precision by not showing the action to visitors who do not match the segment that it is intended to market to.
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