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What is Target?
Target is a personalisation solution that allows marketers to create, test and deliver relevant messages, content and experiences based on real-time segmentation - anywhere in a page, app or email. Target provides all the tools you need to personalise your customers’ experience so you can maximise revenue on your web and mobile sites, applications, social, mobile and offline channels.
How does Target work?
Target makes it easy to tailor every experience based on current and past interactions with your brand, in real-time, wherever your audience is. How? By helping you understand your audience.
RMC helps you understand customer motivations and intentions based on:
- Anonymous and Authenticated Visitor Profile: At the heart of Target is the RMC visitor profile. From the moment visitors enter your site, they are telling you about themselves and starting to build a dynamic profile. Even before they begin interacting with your content, they are providing valuable signals. Geographic location, referral source, the search term that got them to your site are some examples of data that can be leveraged to personalise a potential customer's experience.
- Behavioural Tracking: Visitor onsite behaviour such as product views, searches and purchases, and many more on-site variables such as time spent onsite, inactivity, mouse movement, hovering reveal more about customer's intent, expectations and motivations.
- Integrations: You can take one step further to augment the visitor profile by integrating data from your third party solutions and offline channels such as POS data, loyalty or call centre data, as well as customer history and demographic data through CRM integration.
With all this information at hand, RMC lets you choose from several targeting approaches:
- Rule-Based Targeting: You define the conditions under which content is delivered to a customer. For example, you can set rules based on the physical locations of your visitors, the keywords they used to reach your site, their mobile device, or the product they view during their site visit to determine the message, offer or content that is displayed.
- Behavioural Targeting: Behavioural targeting refers to all the visitor data that can be stored and used to segment your visitors and target different content to different people based on their visitor profile and behaviour.
- Rule or Performance Based Banner Management (Order / Display): Automatically order and display banners based on CTR, revenue or conversions or set pre-defined rules to deliver optimised and targeted content on your website or mobile site in real-time.
- Scoring: You can attribute a score to the actions of your visitors on your site - such as pages viewed content downloaded or banners clicked - to identify your sales-ready leads and your highest value visitors for real-time targeting.
- Geofencing: Send targeted messages to your app users when they enter or exit a pre-defined geofenced area.
- Testing: Deploy A/B and multivariate tests to different targeted audiences, test different targeted actions to ensure web experiences are optimised for effectiveness.
What are the benefits of Target?
Target will benefit your business in many ways:
- Creates more opportunities to engage with customers at the right time, in real-time across channels and devices.
- Increases conversion rates with more relevant offers, messages and experiences.
- Drives more results from your existing traffic without increasing ad spend or acquisition costs through continuous experimentation and optimisation of content and offers.
- Improves customer engagement by making each interaction more helpful to the customer.
- Optimises the performance of onsite banners by automatically managing their orders and display based on performance and pre-defined rules.
- Achieves better outcomes with coordinated messages across inbound and outbound channels.
- Gets more ROI out of your mobile applications.
- Maximises marketing efficiency and revenue by testing content, messages and offers to find what works best based on actual performance.
How can I use Target for my business?
Deliver one connected experience across channels and more relevant marketing with every interaction.
- On web and mobile sites - Target puts your website at the centre of a completely connected customer experience. It's easy to personalise your website based on everything you know about a visitor and deliver meaningful web experiences that increase engagement, conversions and brand loyalty. See use cases for web for examples and tips.
- On mobile apps - Make use of all your customer data to create more personalised, engaging and high-converting app experiences. See use cases for mobile app for examples and tips.
- Offline - Prompt action when your users are near a specific location using Geofences. See use cases for offline for examples and tips.
- Across channels- When your email, social and mobile marketing works in tune with your other marketing channels and can leverage behavioural data in real-time, it's easy to deliver the right offers through email, sms, web push or social channels at the right time.
- At ATM’s, digital kiosks, stores, call centres: Influence your customers on the spot with relevant offers and messages to up-sell/cross-sell and build long-term relationships.
What makes RMC Target different?
Consolidate customer data from everywhere
The RMC platform collects and connects information from every customer interaction in every channel. You can also integrate and bring in data from external sources such as CRM, call center, loyalty programs, e-commerce platforms, POS and other enterprise systems to form complete customer profiles. With all your customer data in one place, you can easily identify customer segments based on common attributes or interests to deliver highly-targeted campaigns.
Optimise your marketing performance and effectiveness
RMC tracks all interactions with messages, offers and content, across all channels, automatically. Test and analyse the performance of everything, from content to campaigns to experiences and optimise the efficiency of your marketing campaigns. Analyse your cross-channel conversions in one place to optimise your marketing mix and budget.
Target beyond the web
Understand your users based on their behaviours across channels. Each interaction becomes part of the customer's cross-channel contact and interaction history. Maintain message and brand consistency and communicate with your audience as one across email, web push, mobile, social and offline channels.
Complete solution for your multi-channel marketing
All the tools you need to deliver relevant, valuable and engaging experiences are in one place. So there's no need to log into another system or learn another process. Personalise offers, messages and content for every customer, on every channel using a single platform.
Implementing Target
Please complete the required integration steps before using Target: