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What is RMC SMS?
RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
You can use RMC SMS to deliver different types of campaigns:
- Batch SMS messages
You can send batch SMS campaigns to contacts who have explicitly requested to receive messages from you by opting in. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs.
You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages on each.
- Transactional SMS
Use SMS to send transactional messages. No opt-out information is required as these messages contain static information, like system notifications, password retrievals, or other important updates.
To learn more about our Transactional SMS or to get setup, please contact your Account Manager or RMC Support.
- Automated Follow-up SMS
Easily include SMS in existing marketing campaigns. Build automation programs with follow-up triggers that target customers who did not open your email message. A simple follow-up SMS asking "Have you read your email?" can help you increase your email open rates. Re-engaging those who did not open your email message only will help you bring your SMS marketing costs down by eliminating cross-channel message redundancy.
- Using SMS with an AutoPilot program
You can add SMS campaigns to AutoPilot automation programs. Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node.
Why should you use RMC SMS?
SMS is a very effective communication tool if you want your users to read your messages very quickly. 90% of SMS messages are read within the first 5 minutes. This makes it very useful for communicating time-sensitive material that requires immediate attention.
With this additional channel, you can reach more of your customers at anytime and in any location directly from their mobile phone without the need of an internet connection.
Whether your goal is to drive incremental revenue, reduce costs, offer more channel choices for interaction, attract new customers, or engage and reward loyal customers, RMC Mobile marketing solutions can help. RMC combines global reach with enterprise-level scalability and powerful omnichannel features. You can be sure that you are always getting the best solutions tailored to your specific business needs.
How can I use SMS messages for my business?
Customer Lifecycle Programs
Build automated lifecycle programs for nurturing first time buyers, active, loyal and lapsed customers. Your programs will be more effective with the addition of the SMS channel.
ACQUIRE | Increase your omnichannnel marketing audience. | Once you get the opt-in, use SMS to supplement your other digital marketing channels. |
CONVERT | Turn your non-purchase members into customers. | Turn your non-purchase members into customers by promoting a special sale or event on your site. |
| Deliver engaging messages. | Drive conversions by targeting your customers with special offers on products you know they'll love. | |
GROW | Turn your one-time buyers into active customers. | Turn your one-time buyers into active customers by sending helpful and engaging messages that will incentivise additional purchases. |
RETAIN | Build long-lasting relationships. | Send your customers coupons to reward their loyalty. Surprise them with birthday messages or signup anniversary gifts. |
WIN BACK | Bring lapsed customers back. | Setup reactivation campaigns to automatically target customers that are unresponsive to emails. |
More Ways to Deliver Timely Communications with SMS
Use SMS to deliver time sensitive communication to your customers and team members.
| Two Factor Authentication | Appointment Readers | Delivery Confirmation |
|---|---|---|
| Improve login security with SMS pass codes. | Reduce no shows with SMS reminders. | Use SMS to facilitate order and delivery confirmations. |
| New Product Announcement | Event Invitations | Instant Lead Alerts |
| Announce new products or features via text. | Get more visitors by promoting your events and conferences. | Expedite sales response for new inquiries. |
How does it work?
You can easily integrate SMS with your other marketing channels in your Campaign suite, or add it into any Autopilot program. Or use SMS with the Target and Recommend module to send personalised messages based on customers' real-time behaviour.
RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
What makes RMC SMS different?
RMC offers powerful features to deliver better SMS messages:
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns. - Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting. - API Triggered Campaigns
Use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more. - Clear Reporting
Get visual analysis of campaign performance. View the status and results of each campaign you have launched. Use the Campaign Performance Reports to compare the performance of your marketing channels. And refine your marketing strategies according to the results. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
Parent Topic: SMS