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What is RMC SMS?
RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
You can use RMC SMS to deliver different types of campaigns:
| Campaign Type | Description | When to use | Examples |
|---|---|---|---|
| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like:
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| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like:
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| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website. | Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static information. | Transactional messages like:
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| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication. | Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes. |
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages:
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| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns:
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You cannot send an SMS message to a contact who opted in to receive email communications, you need to have explicit opt-ins for each channel to be able send messages. Contacts need to be provided with an easy way to opt-out from receiving messages. The unsubscribe option using our short link is the ideal solution to manage opt-outs.
Why should you use RMC SMS?
SMS is a very effective communication tool if you want your users to read your messages very quickly. 90% of SMS messages are read within the first 5 minutes. This makes it very useful for communicating time-sensitive material that requires immediate attention.
With this additional channel, you can reach more of your customers at anytime and in any location directly from their mobile phone without the need of an internet connection.
Whether your goal is to drive incremental revenue, reduce costs, offer more channel choices for interaction, attract new customers, or engage and reward loyal customers, RMC Mobile marketing solutions can help. RMC combines global reach with enterprise-level scalability and powerful omnichannel features. You can be sure that you are always getting the best solutions tailored to your specific business needs.
How can I use SMS messages for my business?
Customer Lifecycle Programs
Build automated lifecycle programs for nurturing first time buyers, active, loyal and lapsed customers. Your programs will be more effective with the addition of the SMS channel.
ACQUIRE | Increase your omnichannnel marketing audience. | Once you get the opt-in, use SMS to supplement your other digital marketing channels. |
CONVERT | Turn your non-purchase members into customers. | Turn your non-purchase members into customers by promoting a special sale or event on your site. |
| Deliver engaging messages. | Drive conversions by targeting your customers with special offers on products you know they'll love. | |
GROW | Turn your one-time buyers into active customers. | Turn your one-time buyers into active customers by sending helpful and engaging messages that will incentivise additional purchases. |
RETAIN | Build long-lasting relationships. | Send your customers coupons to reward their loyalty. Surprise them with birthday messages or signup anniversary gifts. |
WIN BACK | Bring lapsed customers back. | Setup reactivation campaigns to automatically target customers that are unresponsive to emails. |
How does it work?
You can make use of our SMS functionality to send SMS campaigns to your contacts, or deliver cross-channel experiences by easily integrating SMS with your other marketing channels in your Campaign Suite, or add it into any AutoPilot program.
You can also use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more.
RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
Getting Started
To begin with you will need to contact your account manager about purchasing and setting up the following:
- SMS Sending Credits – SMS sending credits are required before you can send any SMS campaigns.
- Sending Identity – The sending identity is the 'From' name of the SMS. You can setup more than one identity if you wish.
- Short Code and Keyword – You will need a short code and keyword if you want recipients to be able to respond to you and opt-in or out from your SMS campaigns.
What features are supported?
RMC offers powerful features to deliver better SMS messages:
- Global Coverage
We offer global coverage for SMS messaging, enabling you to contact potential and existing customers all over the world.
- Import & Segmentation
Upload mobile numbers and sort your contacts into different segments and lists.
- List Building & Signup Forms
Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms.
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns.
- Personalised SMS Messages
Communicate with subscribers on a personal level by adding custom variables to every message in just seconds.
- API Triggered Campaigns
Integrate SMS within your website or application using the RMC API.
- Languages and Unicode Support
Ensure every letter, punctuation, and symbol from any alphabet and language is always displayed correctly.
- Two-Way Authentication
Deliver One Time Passwords via SMS for fast and reliable delivery.
- Campaign Performance Metrics
View the status and results of each campaign you have launched with detailed reports. Use the Campaign Performance Reports to compare the performance of your marketing channels, and refine your marketing strategies according to the results.
What makes RMC SMS different?
- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
Parent Topic: SMS