Unify and integrate customer data for segmentation.
Customer Data Platform enables data collection, unification of customer profiles, segmentation for running omnichannel campaigns.
Single Customer View
Create a single customer view connecting all types of customer data from online and offline sources such as websites, CRMs, mobile apps and call centers, etc.
Behavioral Segmentation
Create rule-based or dynamic-filtered segments based on cross-channel behavior and demographic information for the needs and interests of customers.
