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What is RMC SMS?
RMC SMS Campaign tool helps marketers create, automate and deliver personalised SMS messages, or batch send campaigns through an integrated platform. Combine the reach of your SMS campaigns with the relevance and context of RMC omnichannel marketing. With integrated marketing data, behaviour anywhere can trigger responses via the SMS channel.
You can use RMC SMS to deliver different types of campaigns:
| Campaign Type | Description | When to use | Examples |
|---|
| Regular (Batch) | Singular SMS communication sent to one or more segments / lists of your users. | Use to send time-sensitive information about promotions or marketing campaigns to contacts who have explicitly requested to receive messages from you by opting in. | Marketing and promotional messages, like: - Sales promotions
- Loyalty program deals
- Event invitations & promotions
- New product announcements
|
| Recurring | Delivers an SMS to a set list on a recurring basis, keeping the same format, updating recipients. | Use to automate recurring campaigns that goes out to new recipients as they meet segment criteria. Benefit from our data-driven automation platform to manage your recurring marketing communications - save time while maximising results. | Recurring messages, like: - Birthday messages
- Signup anniversary
- Reactivation campaigns
- Replenishment programs
|
| Transactional | Messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website.
| Use to pass on information necessary for using your product or service. No opt-out information is required as these messages contain static information. | Transactional messages like: - Order confirmation
- Shipment details
- Password retrievals
- System notifications
|
| OTP (One Time Password) | Deliver One Time Password through SMS. | Use one-time passwords to authenticate account creations, logins and transactions within your system. Increase security and create extra safety for both you and your clients with two-factor authentication.
| Phone Number Verification: Ask first-time app users to validate their phone number via a One Time Password on SMS. Two Factor Authentication: Improve login security with SMS pass codes.
|
| Follow-ups | Integrate email, SMS and push campaigns by sending follow-up messages to prospects who did not open your original message. | Use to re-engage those who did not open your email, SMS or push message by sending them a follow-up message. Eliminate cross-channel redundancy and bring your marketing costs down by targeting only those who did not open the original message. | Email follow-up messages: - A simple follow-up SMS asking "Have you read your email?" can help you increase your email open rates.
|
| AutoPilot | Triggering SMS messages from AutoPilot lets you benefit from complex cross-channel marketing activities. Once the automation program is active, all contacts who have opted-in to receive SMS campaigns will receive the selected message when they reach a specific node. | Integrate SMS in cross-channel automation programs. Create automated workflows based on the recipient's activity with a simple drag and drop interface. Automation gives you more conversion opportunities and makes your marketing communication more efficient. | Automate cross-channel lifecycle campaigns: - Lead nurturing programs
- Welcome programs
- Conversion programs
- Loyalty programs
- Win-back programs
|
Why should you use RMC SMS?
SMS is a very effective communication tool if you want your users to read your messages very quickly. 90% of SMS messages are read within the first 5 minutes. This makes it very useful for communicating time-sensitive material that requires immediate attention.
With this additional channel, you can reach more of your customers at anytime and in any location directly from their mobile phone without the need of an internet connection.
Whether your goal is to drive incremental revenue, reduce costs, offer more channel choices for interaction, attract new customers, or engage and reward loyal customers, RMC Mobile marketing solutions can help. RMC combines global reach with enterprise-level scalability and powerful omnichannel features.
With RMC, you can be sure that you are always getting the best solutions tailored to your specific business needs.
How does it work?
You can make use of our SMS functionality to send SMS campaigns to your contacts, or deliver cross-channel experiences by easily integrating SMS with your other marketing channels in your Campaign Suite, or add it into any AutoPilot program. You can also use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more.
RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
How do I pay for it?
RMC SMS is paid for via pre-paid credit which you purchase through RMC Support. This credit is charged for each SMS you send by the carriers according to their fees.
As soon as you have credit, the SMS channel will be activated for your account and you can begin to send campaigns.
Your available credit is always displayed in the 'Current Status' section, located in the upper right corner of the Campaign Management Panel. RMC checks the cost of each campaign before launch to make sure that you have enough credit to cover it. If you have insufficient credit at any time, the campaign you are about to launch is put on hold and you are notified so that you can top up your balance.
What features are supported?
RMC offers powerful features to deliver better SMS messages:
- Global Coverage
We offer global coverage for SMS messaging, enabling you to contact potential and existing customers all over the world.
- Custom SenderID
Show your name (up to 13 characters) instead of a number as the senderID when sending your SMS messages.
- Bulk Import & Segmentation
Upload mobile numbers and sort your contacts into different segments and lists.
- List Building & Signup Forms
Each website visitor is a potential mobile subscriber, catch their contact details with RMC's integrated signup forms.
- User and List Management
RMC automatically tracks opt-ins and opt-outs to keep your list always up to date.
- Two-Way Opt-out Management
If anyone wishes to stop receiving SMS messages they can simply reply "STOP" at any time and they will automatically be excluded from future communications.
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns.
- Personalisation
Communicate with subscribers on a personal level by adding custom variables to every message in just seconds.
- Auto-Concatenation
Use concatenated SMS to avoid the standard SMS 160-character limit. RMC automatically splits long SMS messages into multiple SMS and adds concatenation header to each message so that it can be stitched together and delivered as one at receiver's mobile device.
- API Triggered Campaigns
Integrate SMS within your website or application using the RMC API.
- Languages and Unicode Support
Ensure every letter, punctuation, and symbol from any alphabet and language is always displayed correctly.
- Two-Factor Authentication
Deliver One Time Passwords via SMS for fast and reliable delivery.
- Cross-Channel Automation
RMC's platform offers several options for integrating SMS in unified cross-channel automation programs.
- Campaign Management
Our platform gives you the ability to define and manage SMS campaigns in terms of message content, campaign scheduling and automation for any given use case.
- Campaign Performance Metrics
View the status and results of each campaign you have launched with detailed reports. Use the Campaign Performance Reports to compare the performance of your marketing channels, and refine your marketing strategies according to the results.
What makes RMC SMS different?
- Single Customer View
Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, advanced segmentation and targeting.
- Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences.
- Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.
- Dedicated Support and Managed Services
RMC's team of industry experts can help you with anything from implementation, integration, though to campaign deployment and omnichannel marketing strategy.
Parent Topic: SMS