Banner Management

Owned by Melih Ayhan (Unlicensed)
Last updated: May 31, 2017
3 min read

Manage targeted banners across platforms and devices.

RMC's audience-based Banner Manager offers allows you to manage the order and display of banners based on performance or pre-defined set of rules to deliver optimised and targeted content on your website, mobile site, or mobile app - in real-time. 


You can place banner on any type, in any location of the page (zone), on any pages. You may show a banner to a pre-defined group of people in a given period of time based on their profile and behaviour or based on the top performing banners.

Banners are a very effective medium of communication with your audience. With RMC Target, you can deliver information about your special offers, promos, discounts, products, product categories, and more, relevant to each visitor to dramatically improve CTR and Conversion Rates.


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Banner Personalisation with RMC 

Advertising via banners can only be effective if you target the specific group of visitors actually interested in viewing further pages about the advertised topic. You do not want to advertise men's watches to a visitor who is interested in viewing your range of women's shoes. RMC provides an algorithm-based and rule-based approach to banner personalisation. 

Algorithm-Based

Algorithm-based banner personalisation uses machine learning algorithm to automatically decide what content to show each visitor. It makes this decision based on the Targeting Algorithm you select. Select from category, performance or search driven targeting algorithms to optimise onsite experiences and drive higher conversions.

For Example:

RMC can automatically test which banners are performing best based on CTR, Revenue and Conversions and display banners based on the performance metric you select. See Zones for more Targeting Algorithm options.

Rule-Based

With rule-based banner personalisation, you can create Targeting Rules to segment visitors, and decide which banner to display and the rotation order for each segment. The experience can also be dynamic, changing based on each person's real-time behaviour.

For Example:

If RMC identifies that a visitor arrived to the website after searching for "iPhone accessories", it will show banners for relevant products, and will not use precious space on advertising another brand of smartphone in which the visitor will likely not be interested. When RMC identifies a visitor located in London, it will show a "Free 24-hour delivery to your home in London" banner, that will likely receive more clicks than a generic banner. See Targeting Rules for more options.


Key Features 


Robust Banner and Zone Management

With complete control of timing, display and banner location on the page, you can deliver the right banners to the right visitor, at the right time, to improve CTR and overall Conversion Rates.

  • Manage all banners from a single place
  • Display and rotate banners based on their performance (CTR, revenue and conversion) and continually improve the effectiveness of banners and zones
  • Limit the display of banners by visit and visitor (Capping)
  • Users can login to create new zones, upload banners and view reports
  • Temporarily disable given banners 

Flexible Banner Display Options


  • Display banners anywhere on your web / mobile site and mobile app
  • Set delivery limitations (Visitor / Visit Capping) and ordering (Banner Priority)
  • Supports banners of any sizes
  • Rotator / Carousel Banners
  • Divide your site into zones for easy administration and effective targeting
  • Supports multiple banner types (image based, text, HTML, video)

Advanced Targeting Options

RMC displays the relevant banners every time a page is viewed, based on each visitor's demographic characteristics, which can include their age, gender, keywords searched, browsing history, products viewed, page events and onsite behaviour.

  • Control which banners will be displayed to which audience group (Targeting Rules)

  • The many targeting rules can be used separately or together for maximum flexibility (And / Or Logical Operators)
  • Leverage insights from current and past session behaviour along with historical segments to display highly-targeted banners

Dashboard Reports

  • RMC monitors every banner impression and click-through event, and will generate full banner performance reports.

Administrative Features

  • Control whether automated email notifications are sent out for new and updated zones and banners.


Parent Topic: Target

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