Customer Life Cycle

With Customer Life Cycle, you can analyze the buying behavior of your members and divide them into sections of their purchase history. Customer Life Cycle page; you can get it by selecting Segment>Retention Analytics>Customer Life Cycle.

On This Page:

Sections in the chart;

Non-Purchase Member: It refers to customers who have become members but have not made any orders.
One Time Buyer: It refers to customers who have only made purchases once.
Active Repeat Buyer: It refers to customers who make purchase regularly.
At Risk Repeat Buyer: It refers to customers who are in the risk zone.
Churn: It refers to customers who lost

CLC Dynamics

With CLC Dynamics, you can view the number of people in the previous period on a weekly and monthly basis by section. You can also view the number and the percentage of customers who have passed the Active Repeat Buyer from sections ( Non-Purchase Member, One Time Buyer, Active Repeat Buyer, At risk Repeat Buyer and Churn).

CLC Dynamics page; you can get it by selecting Segment>Retention Analytics>CLC Dynamics

# of Visitors From Previous Period: Indicates the number of people in the previous period by section.
#of Visitors Transitioned to Active Repeat Buyers: Indicates the number of customers who passed to Active Repeat Buyer from other sections.
%of Visitors Transitioned to Active Repeat Buyers: Indicares the percentage of customers who passed to Active Repeat Buyer from other sections.

Before creating a segment with Customer Life Cycle, we recommend that you take a look at the following examples of applications;

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Parent Topic: Retention Analytics

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