Segment-New Features
On this page you can find up-to-date information about new features added to the Segment Module.
MARCH 2019
Adding to New Criterion Segment > Event Dimension | Month / Day of Week / Week of Month / Day / Hour options have been added to Segment > Event Dimension |
FEBRUARY 2019
| Adding to Currency Information in the RFM Cluster Table | Currency Information has been added to the RFM Cluster Table. This development made possible to display currency information at related clusters. |
| Adding to RFM Cluster Table under the Segment Module | RFM Cluster has been located under the Recommend and Target>Performance Dashboard. It has been added also under the Segment>Retention Analytics. |
Adding to Video Engagement dimension in Segment | Video Engagement dimension has been added under the Segment Module. View percentage, view count and view duration(sec.) of youtube videos that embedded to websites can be used in segments as criterion. |
NOVEMBER 2018
Using E-RFM as a criterion in segment | With e-RFM, Engagement score was calculated according to visit duration, frequency and recency values and Engagement was used as a criterion in the segment. |
OCTOBER 2018
Labeling of Numeric Parameters from Profile Settings | In order to display the relevant labels according to the selected event type, while creating the segment, the numerical parameters sent to the events are labeled by the profile settings. |
Autofilll of Special Parameters Sent by Event in Event Dimension ;Segment | When creating a segment, in the "Event" dimension, the autofill of special parameters is provided. |
Using RFM Cluster as a Criterion in Segment | RFM Cluster “, which shows numerical distribution in Recommendation and Target Dashboards, was used as a criterion in the segment. |
When Values are Defined in Persona, Labeling in Values in Profile Settings | When creating the Persona, the labels given by the profile settings are provided for the attribute information of the products in the Criteria> Group Item> Property definition step. |
JUNE 2018
Reaching Retention Reports via Segment Module | By creating a Segment> Retention Analytics menu, you can access the Cohort / Frequency / Purchase Lag / Persona / RFM Score / RFM Segment / Customer Life Cycle / CLC Dynamics reports from this menu. |
MARCH 2018
Increasing the Number of Numerical Values for Events | It was ensured that 10 numerical values could be taken on the basis of the event and these values could be used in the segment with custom reporting. |
FEBRUARY 2018
Autofill Values in Group Property When Defining Criteria in Persona | It was ensured that 10 numerical values could be taken on the basis of the event and these values could be used in the segment with custom reporting. |
Adding to “Create Date” Information in Persona List Table | In the Date Create Date column of the Persona List table, the date information for which the persona is defined has been added. |
Checking for Products whether Suitable to Persona | The "test criteria before save" parameter has been added to the default true, because the absence of the product that meets the criteria (s) given in the group item will cause people not to be collected in the relevant persona. Thus, if there is no product matching the entered criteria (s), a warning message will appear and the persona will not be saved. If there are no criteria entered, the system will fail. |
NOVEMBER 2017
New Segmentation Feature: Persona | Through the Persona screen added under the segment module, it was provided to create persona with the logic of scoring for viewing, basketing, purchasing and purchasing behaviors based on the selected product criteria. |
AUGUST 2017
New Retention Report: Purchase Lag | The total number of people in the selected date range, how many orders have been given, how many days have passed between these orders and how many of these people lost the next order was reported to be lost. |
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