Target Performance Dashboard
Performans Reports of Targeting Action and Banners.
You can find the performance reports of Targeting Actions and Banners that you add to your web / mobile site and mobile applications through the Target Module.
You can link to performance dashboard screen Target>Performance Dashboard
You can find general analytical metrics in the time period specified in the first part of the Performance Dashboard page and according to the channel you selected (web / mobile web / mobile application).
Visit – The total number of visits you have specified.
Visitor – The total number of visitors between the dates you set.
Authenticated Visitor – The total number of visitors logged in. You can find the ratio of Authenticated Visitor by Total Visitor. (Authenticated Visitor / Visitor) X 100.
Page View – The total number of times that website pages are displayed between the dates you specified.
Revenue – Total sales revenue.
Order – Total order amount.
Item – Total number of products purchased.
Cart Abandonment Rate – According to the number of visitors to the basket is the rate of non-purchase of the product.
You can find Targeting Actions Performance in this screen.
Action Name – Name of the Targeting Action.
Action Type – Type of the Targeting Action.
Impression – Total impressions of Targeting Actions.
Click – Number of total clicks.
Conversion – Number of purchases made.
Revenue – Total revenue from Targeting Actions.
You can find Target Banner Performance in this screen.
Zone Type – Targeting Algorithm type in Zone you created.
Impression – Total impressions banners.
Click – Total clicks(Banner).
Conversion – Number of purchases made.
Revenue – Total revenue from Banners
Performance Dashboard Reports are displayed using the Excel file and E-Mail buttons at the top right of the screen respectively; You can download and save the Excel file directly to your computer and send it to your desired address periodically or in one-time PDF and CSV formats..
Parent Topic: Target V1