Introduction

Reduce site abandonment and turn page views into purchases you could have normally missed by offering your visitors an immediate discount or coupon triggered by exit intent.

Expert Tips and Advices

Use exit pop-ups to generate leads. Try offering a special deal in exchange for an email address triggered by exit intent. A personalised offer in an exit pop-up can convert more visitors into subscribers. It also allows you to establish a customer relationship through email.

How To Create This Playbook

1. Create a Targeting Rule

Create a rule to only show pop-up visitors who intents to leave once they have viewed 1 page during their visit.

Go to Target > Targeting Rules > New Targeting Rule
In the Title box enter a Name for your rule.
From the Criteria List, select the Page View in Visit - define the number of pages the visitor needs to view before displaying the pop-up Page View in Visit - Equals 1.
Click Save to add new rule.

2. Create a Targeting Action

Go to Target > Targeting Actions > New Targeting Action
In the Title box enter a Name for your targeting action.
Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
Select "Show Lightbox" for the Type.
You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
  OR
- Select from the built-in Templates and update content with the Design HTML option.
Select a Date Range for the pop-up to display.
Find and select the Custom Rule you have created above from the Target Rules list.
Click Save to add new action.

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