Example

Exit intent technology is an algorithm that detects and reacts to site abandonment in real time. Upon noticing exit intent (such as aggressive mouse movement to x-out of the page) the algorithm automatically triggers an incentivised pop-up to convince the abandoning visitor to take a desired action.

1. Create a Targeting Rule

Create a rule to only show pop-up visitors who intents to leave once they have viewed 1 page during their visit.

1. Go to Target > Targeting Rules > New Targeting Rule
   
   
2. In the Title box enter a Name for your rule.
   
   
3. From the Criteria List, select the Page View in Visit - define the number of pages the visitor needs to view before displaying the pop-up Page View in Visit - Equals 1.
   
   
4. Click Save to add new rule.
   
   

2. Create a Targeting Action

1. Go to Target > Targeting Actions > New Targeting Action
   
   
2. In the Title box enter a Name for your targeting action.
   
   
3. Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
   
   
4. Select "Show Lightbox" for the Type.
   
   
   
   
   
   
5. You have different options to add Content to your Lightbox:
   
   
   • Simply Copy and Paste your own Lightbox HTML to the Content area. 
     OR
   • Select from the built-in Templates and update content with the Design HTML option.

   
   

6. Select a Date Range for the pop-up to display.
   
   
7. Find and select the Custom Rule you have created above from the Target Rules list.
   
   
8. Click Save to add new action.