Target visitor segments based on user information related to the visit.

You can use the rules in the visit category to create and target segments based on user information related to the visit. For example, you can limit the audience for your campaigns to repeat visitors, who use a specific browser, live in a specific geographical locations and speak a certain language.

On this Page:

Targeting Rules Overview

visit

Visit :: Technical

Visit :: Geo Targeting
- Country / City
- Language

Targeting Rules Overview

Select Targeting Rules from the scrollable list, drag and drop selected criteria to the left side of the screen. A given criterion can be removed by clicking the button in its row.

Once a criterion has been inserted its properties and conditions can be defined. For example, some criterion can be set to include or exclude certain qualities; and those qualities can also be defined. In some cases qualities are selected from a dropdown list (such as browser language), while in other cases qualities are typed in manually (such as the operating system visitor is using).

If more than one criterion is used in a targeting rule, use the 'AND' or 'OR' logical operator to combine them.

What's the difference between 'AND' and 'OR' logical operator?

Any new criterion you add with the 'OR' operator will expand your audience (to include any visitor who meets your first set of rules or your second set), while criterion added with the 'AND' operator will shrink your audience (by requiring audience members to meet both your first and second set of rules).

Visit

You can use the rules in the Visit category to create and target segments based on user information related to the visit.

Below are the options within the Visit category:

New vs. Returning Visitor

This option gives you the flexibility to target either new or returning visitors.

Each visitor is counted as either new or returning:

Choose Matched from the dropdown and select 'New' to target first time visitors or select 'Returning' to target repeat visitors.
Choose Not Matched from the dropdown and select 'New' to exclude first time visitors or select 'Returning' to exclude repeat visitors.

Examples and Tips:

Surely, a visitor coming to your site for the 20th time would welcome a different experience from a newer user. You might replace instructional messaging with more advanced content, since they already know their way around your site. Or you might want to add a welcome message with a special introductory offer to first time visitors.

Visit Duration (secs.)

Choose this option to target visitors based on the total time spent on your site in a session.

Available conditions: Equals / Not Equals / Greater Than / Greater or Equal to / Less Than / Less or Equal to/ Between.

Select a condition and enter an appropriate numerical value for the total time spent in seconds.

Page View in Visit

Choose this option to target visitor based on the total number of page(s) they viewed in a session.

Available conditions: Equals / Not Equals / Greater Than / Greater or Equal to / Less Than / Less or Equal to/ Between.

Select a condition and enter an appropriate numerical value for the total number of pages viewed in a session.

Is Mobile

Choose this option to target or exclude visitors who are visiting your site through a mobile device.

Choose True from the dropdown to target those visiting through a mobile device.
Choose False from the dropdown to exclude those visiting through a mobile device.

Campaign Name

This condition allows you to create audiences based on 'utm_campaign' campaign sources.

You have a few options for how to target certain campaigns:

Choose Matched from the dropdown if you want to target an exact utm_campaign value.
Choose Not Matched from the dropdown if you want to exclude all visitors coming from the utm-campaign source.

Visit :: Technical

You can use the rules in the Technical category to create and target segments based on the Technical information related to the visit.

Below are the options within the Technical category:

Resolution

Target visitors based on the size (height and width in pixels) of the screen they are using in their visit.

Choose Matched from the dropdown and select the screen height and width (in pixels) from the list to include visitors with a specific screen size.
Choose Not Matched from the dropdown and select the screen height and width (in pixels) from the list to exclude visitors with a specific screen size.

Operating System

This option provides you the option to target visitors based on the operating system they use.

Choose a condition and click Edit to enter your custom parameters such as Linux, Windows. Macintosh, iOS, Android and more:

Choose Any Matched from the dropdown to target visitors using any one of the given operating systems.
Choose All Matched from the dropdown if you want to include visitors using all of the given operating systems.
Choose Not Matched from the dropdown if you want to exclude all visitors using any of the given operating systems.

Browser

You can target users who use a specific browser or specific browser options when they visit your page. We help you target on almost all famous browsers out there like, Internet Explorer, Firefox, Google Chrome, Safari or Netscape.

Choose a condition and click Edit to enter your customer parameters to display or not display your messages, based upon the browser your visitor is on:

Choose Any Matched from the dropdown to target visitors on one of the given browsers.
Choose All Matched from the dropdown if you want to include visitors on all of the given browsers.
Choose Not Matched from the dropdown if you want to exclude all visitors on any of the given browsers.

Device Category

You can target your visitors based on the type of device (desktop, mobile, tablet) they use. You can choose to target them on all or any combination of devices suited best for your campaign.

Choose a condition and click Select to pick the device(s) your visitor is using:

Choose Any Matched from the dropdown to target visitors using any one of the selected devices.
Choose All Matched from the dropdown if you want to include visitors using all of the selected devices.
Choose Not Matched from the dropdown if you want to exclude all visitors using any of the selected devices.

Device Platform

You can target your visitors based on the type of device platform (Android, Desktop, iOS, Windows Phone) they use. You can choose to target them on all or any combination of devices suited best for your campaign.

Choose a condition and click Select to pick the device platform(s) your visitor is using:

Choose Any Matched from the dropdown to target visitors using any one of the selected device platforms.
Choose All Matched from the dropdown if you want to include visitors using all of the selected device platforms.
Choose Not Matched from the dropdown if you want to exclude all visitors using any of the selected device platforms.

Device Name

You can target your visitors based on the name of the device they use. You can choose to target them on all or any combination of device names suited best for your campaign.

Choose a condition and click Edit to enter your customer parameters to display or not display your messages, based upon the name of the device your visitor is using:

Choose Matched from the dropdown to target visitors using any one of the selected devices.
Choose Not Matched from the dropdown if you want to exclude all visitors using any of the selected devices.

Visit :: Geo Targeting

Target visitors based on their geographical location, including their country, city or browser language.

Country / City

Target visitors based on Country or City they are located in.

Choose a condition and click Select to enter your customer parameters to display or not display your messages, based on the city or country your visitor is coming from:

Choose Matched from the dropdown to target visitors coming from any one of the selected countries / cities.
Choose Not Matched from the dropdown if you want to exclude all visitors coming from the selected countries / cities.

Language

Target visitors based on their browser language.

Choose Matched from the dropdown and select language from the available options to target visitors based on their browser language.
Choose Not Matched from the dropdown and select language from the available options to exclude visitors based on their browser language.

Available Options for Browser Language
de - DE	German
en - US	English
fr - FR	French
tr- TR	Turkish

Parent Topic: Targeting Rules