Event Data

General Information

Use Events to collect data about customer interactions with your company. Events are online/offline customer interactions with your company that can be tracked by RMC. 

Following are all examples of actions you might want to track as Events:

Online Events Example:

• • Page view on website
  • Product purchase on website
  • Keyword search on website
  • Email campaign click or adwords
  • Product add to shopping cart on the mobile app

Offline Events Example:

• • Call Center calls
  • Product purchases from offline store
  • Offline store visit (data from iBeacon/wireless)

Parent Topic: Sending Data to RMC