You can find the following topics on this page:
What is RMC SMS?
How does it work?
You can easily integrate SMS with your other marketing channels in your Campaign suite, or add it into any Autopilot program. Or use SMS with the Target and Recommend module to send personalised messages based on customers' real-time behaviour.
After creating your message, you can launch batch or segmented SMS campaigns. You can also add your campaign to an Autopilot program. RMC uses a number of external operators to deliver the messages. You can view and analyse the results from the Campaign Reports or use the Campaign Performance Reports to benchmark against your other marketing channels.
What makes RMC SMS different?
RMC offers powerful features to deliver better SMS messages:
- Smart Filtering
Maximise budget efficiency by automatically removing all hard bounces, invalid numbers, duplicates and opted-out contacts before sending your SMS campaigns. - Advanced Segmentation
Build audiences based on profile, behaviour, purchase, historical and location data. Deliver highly personalised, engaging campaigns that drive growth and induce loyalty. - API Triggered Campaigns
Use the RMC API to trigger SMS messages from within your own infrastructure like transactional SMS, SMS Reminders, and more. - Clear Reporting
Get visual analysis of campaign performance. View the status and results of each campaign you have launched. Use the Campaign Performance Reports to compare the performance of your marketing channels. And refine your marketing strategies according to the results. - Integrated Platform
Utilise a single platform and avoid the inefficiencies of transferring data into disparate systems.
Fully integrated: multi-channel campaign management, segmentation, automation, personalisation - all combined with the SMS channel to create seamless customer experiences. - Omnichannel Campaign Management
Include SMS in your omnichannel campaigns including email, web, push, social and offline activities. Use any of the multitude of tracked cross-channel behaviours to trigger highly personalised SMS messages.