Introduction
Incentivise customers to make additional purchases by offering promotions based on cart value.
Expert Tips and Advices
Customers love Free Shipping. 93% of shoppers take action to qualify for Free Shipping, and the leading action to take is adding item to a cart. Increase average order value by offering your shoppers Free Shipping option based on their cart value.
Example
One way to increase average order value is to encourage shoppers to complete basket value to the desired amount to qualify for a discount or offer.
How To Create This Playbook
Create a Custom Rule
Create a rule to show discount offer to visitors with cart value less than 100.
- Go to Target > Custom Rules > New Custom Rule
- Enter a Title (name) for your custom rule.
- From the Criteria List, select the
- Visitor - define the visitor that you will show the pop-up to, Basket Amount - Less Than 100
- Visitor - define the visitor that you will show the pop-up to, Basket Amount - Less Than 100
- Save your changes.
Create a Targeting Action
- Go to Target > Targeting Actions > New Targeting Action
- Enter a Title (name) for your targeting action.
- Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
- Select "Show Lightbox" for the Type.
- You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
OR - Select from the built-in Templates and update content with the Design HTML option.
- Simply Copy and Paste your own Lightbox HTML to the Content area.
- Select a Date Range for the banner to display.
- Find and select the Custom Rule you have created above from the Target Rules list.
- Save your changes.
