Example

One way to increase average order value is to encourage shoppers to complete basket value to the desired amount to qualify for a discount or offer. 

1. Create a Targeting Rule

Create a rule to show discount offer to visitors with cart value less than 100.

1. Go to Target > Targeting Rules > New Targeting Rule
   
   
2. In the Title box enter a Name for your rule.
   
   
3. From the Criteria List, select the   
   
   
   1. Visitor - define the visitor that you will show the pop-up to, Basket Amount - Less Than 100 
      
      
4. Click Save to add new rule.            

2. Create a Targeting Action

1. Go to Target > Targeting Actions > New Targeting Action
   
   
2. In the Title box enter a Name for your targeting action.
   
   
3. Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
   
   
4. Select "Show Lightbox" for the Type.
   
   
   
5. You have different options to add Content to your Lightbox:
   
   
   • Simply Copy and Paste your own Lightbox HTML to the Content area. 
     OR
   • Select from the built-in Templates and update content with the Design HTML option.

   
   

6. Select a Date Range for the banner to display.
   
   
7. Find and select the Targeting Rule you have created above from the Target Rules list.
   
   
8. Click Save to add new action.