Introduction

Reduce basket abandonment and turn basket abandonment into purchases with discount pop-up triggered by exit intent from shopping cart pageIncentivize customers to make additional purchases by offering promotions (ex. Free shipping) based on cart value or content

Expert Tips and Advices

How To Create This Playbook

Create a Custom Rule

Create a rule to only show email signup message to unknown visitors once they have viewed 3 pages during their visit.

Go to Target > Custom Rules > New Custom Rule
Enter a Title (name) for your custom rule.
From the Criteria List, select the Visitor -
declare that there is at least 1 product
activate the rule if the total amount of products in the basket is less than 100.
Choose;
Basket
Item Count
Amount -
Greater
Less Than -
0
100
Note
Your currency will apply
Save your changes.

Create a Targeting Action

Go to Target > Targeting Actions > New Targeting Action
Enter a Title (name) for your targeting action.
Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.
Select "Show Lightbox" for the Type.
You have different options to add Content to your Lightbox:
- Simply Copy and Paste your own Lightbox HTML to the Content area.
  OR
- Select from the built-in Templates and update content with the Design HTML option.
Select a Date Range for the banner to display.
Find and select the Custom Rule you have created above from the Target Rules list.
Save your changes.