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The Promotion Campaigns feature allows marketers to assign unique promotion codes for Targeting Actions, to incentivise purchase while offering a gesture of generosity to foster brand loyalty. Whereas a generic code can be used by anyone, unique promo codes allow marketers to control who receives them, helping to better target customers with more personalised offers.

On this Page

• Creating a New Promotion Campaign
  
  1. Enter the General Information
  2. Integrate your Promotion Codes
  3. Using Promotion Codes in Targeted Actions
     
     
• Managing Promotion Campaigns

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Creating a New Promotion Campaign 

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1. Click Target in the top menu bar.

   
   

2. Select Promotion Campaigns.

   
   

3. Click New Promotion Campaign
   Or
   To copy an existing Zone, click Image Added to edit and create a similar campaign.

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1. Enter the General Information 

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info info

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2. Integrate your Promotion Codes 

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1. Go to Target > Promotion Campaigns and click on Campaign ID.
   
   
2. Click on Import Promo Codes. 
   
   
3. Select a .csv file to integrate a list of promotion codes for a particular campaign.
   
   
4. Click Submit to add rows.

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3. Using Promotion Codes in Targeted Actions 

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Promotion Codes can be integrated in different types of cross-channel promotional campaigns you create with Targeted Actions.

Course of Action is defined in the Targeting Actions screens:

• Give existing promo code till no used – select this option to give the same promo code each time the visitor is targeted, until it the code is used.

• Give new promo code each time – select this option to issue a new promo code each time the visitor is targeted.

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Managing Existing Promotion Campaigns 

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Go to Target > Promotion Campaigns to view a list of your Promotion Campaigns and corresponding information such as Start Date, Finish Date, Number of Active Promo Codes and Used Promo Codes for each campaign.

To manage existing Targeting Actions, use the following options:

• Image Added – use to search existing promotion campaigns.
  
• Image Added – opens Campaign' editing interface, where you can configure your promotion campaign.
  
• Image Added – deletes the Campaign.

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Parent Topic: Targeting Actions