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Introduction

Show pop-ups on landing pages to people who are about to leave.

 Expert Tips and Advices

 



Example

 



How To Create This Playbook

 

Create a

Custom

Targeting Rule

Create a rule to only show pop-up visitors who intents to leave once they have viewed 1 page during their visit.

  1. Go to Target > Custom Targeting Rules > New Custom Targeting Rule

  2. Enter a Title (name) for your custom In the Title box enter a Name for your rule.

  3. From the Criteria List, select the Page View in Visit - define the number of pages the visitor needs to view before displaying the pop-up Page View in Visit - Equals 1.
    Save your changes.
 

  1. Click Save to add new rule.



Create a Targeting Action

  1. Go to Target > Targeting Actions > New Targeting Action

  2. Enter a Title (name) for In the Title box enter a Name for your targeting action.

  3. Type '*' in the "Pages to be Applied" field to enable this pop-up on all pages across your entire site.

  4. Select "Show Lightbox" for the Type.





  5. You have different options to add Content to your Lightbox:

    • Simply Copy and Paste your own Lightbox HTML to the Content area. 
      OR
    • Select from the built-in Templates and update content with the Design HTML option.
     


  6. Select a Date Range for the pop-up to display.

  7. Find and select the Custom Rule you have created above from the Target Rules list.

  8. Save your changesClick Save to add new action.
 





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Track and Measure Performance

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Parent Topic: Use Cases for Web